Mumbai, August 21, 2011: Today at an exclusive event at
Lakmé Fashion Week Winter/Festive 2011, Kareena
Kapoor, unveiled Lakmé Absolute – Lakmé’s high-performance, long wear make-up
range, which lasts up to 16 hours. She
was recently chosen as the Face of the cosmetic giant as she embodies the very
qualities the brand stands for. On the occasion, were present Farida Kaliyadan,
General Manager, Lakmé and Lakmé Make-up Expert Cory Walia. Cory demonstrated a Lakmé ABSOLUTE look on Kareena
Kapoor, the one that she’ll be wearing on the ramp at the Lakmé Grand Finale.
Farida Kaliyadan,GM,Lakme presents Lakme ABOSLUTE Coffee table-book to Kareena
At the launch, Kareena Kapoor, Face of Lakmé Absolute said, “I’m very proud to
be associated with a brand that introduced the concept of make-up to the Indian
woman and I’m excited to be undertaking this new journey with them. I’ve been
using the products for a while now and Lakmé ABSOLUTE keeps my skin radiant and makes me look beautiful the
whole day without the need of any touch-ups. Its long wear and high-performance
products are just what I need.”
Kareena Kapoor getting a touch up by Make Up Mastero Cory Walia
Farida Kaliyadan, General Manager, Lakmé said, "At the turn of the decade, we at Lakmé have taken our make-up to the next level with the introduction of Lakmé ABSOLUTE-the high-performance, long-wear makeup range. We are thrilled to present to the Indian women this luxurious super long wear range that marries beauty with science by offering do-good skin care benefits backed by functional expertise. Lakmé ABSOLUTE has been specifically designed for the contemporary Indian woman who plays myriad set of roles across her personal and professional life.”
Lakmé ABSOLUTE offers the best in
long-wear benefits coupled with do-good skin care properties enabling the
contemporary Indian woman to be magical everyday of her life.
-Sumitra Puri