This
August 28 – 30, Melbourne will be the business hub for the fashion
industry with two major fashion trade events, FASHION EXPOSED and
PREMIERE, taking place over three exciting days. Welcoming retailers
from all over Australia and the world, these two unique trade fairs
will present the latest collections, key trends and forecasts, live
runway experiences, expert seminars and much more.
FASHION EXPOSED
Australasia’s leading twice yearly fashion trade event, FASHION EXPOSED will present Autumn Winter 2012 collections from over 1500 diverse Australian and International brands.
Offering
the trade industry one destination to source men’s, women’s and
children’s apparel, streetwear and emerging labels, intimate apparel and
sleepwear, accessories and footwear, FASHION EXPOSED is a key event on the buying calendar.
Returning alongside FASHION EXPOSED will be the highly anticipated AUSTRALIAN SHOE FAIR, showcasing the latest collections from new and established labels and present standout product for every target market.
For buyers seeking the latest accessories to expand their offer, the BAGS & ACCESSORIES FAIR (held
within Fashion Exposed at the Melbourne Exhibition Centre) will offer a
wide array of bags, jewellery, belts, millinery, luggage, eyewear,
footwear and much more from local and international brands.
New to the runway schedule, featuring on-going Salon Shows and the Allure Live Look Books, will be the BAGS & ACCESSORIES Live Look Books (mini runway shows) and AUSTRALIAN SHOE FAIR installations.
FASHION EXPOSED is
pleased to announce Vivien's Model Management as a sponsor of the
August 2011 fair. As the official model agency, Vivien’s will be
exclusively sponsoring the Salon Shows this season. Vivien’s is the
leading and largest model agency in Australia and FASHION EXPOSED is thrilled that they will be such a key part of the Melbourne event.
PREMIERE
Following a successful launch in Sydney, PREMIERE will
hit Melbourne this season providing visitors with access to over 140
premium labels of a calibre rarely seen at trade events in this
country. As well as discovering directional trends, the event also
promises an unprecedented opportunity to meet with designers, agents and
industry professionals.
Delivering an elite platform upon which to view collections in a high-fashion environment, PREMIERE will also offer an array of additional features aimed at heightening the buying experience. These will include seminars by legendary stylist Philip Boon, a Guinot pop up Spa, Open Studios, Jenny Bannister’s personal archive and an exclusive Fashion Library as well as installations by global brand melissa® shoes.
Just some of the labels set to present new season collections to date include: Alex
Perry, Project D, James Jeans, Joie, Freepeople, American Vintage, Gold
Hawk, J Brand, Blank NYC, Paige Premium Denim, True Religion Brand
Jeans, Et Compagnie, Twin-Set, Fresh Laundry, Siwy, Elisa Cavaletti,
Isabel De Pedro, Jean Paul, Patrizia Pepe, RockStar, Robin’s Jean and Natasha Gan to name a few.
Premiere is presented by Fashion Exposed
FASHION EXPOSED Sponsors: ARA, ARL, Bee Dee Bags, fashionising.com, Frontline Stores, Mannequin Revolution, Pacific Brands, Portalogue, Ragtrader, stylemelbourne.com, Vivien’s and WGSN.
-Sumitra Puri
